Use cases

How people use plusone

One penny more every day. £667.95 in a year. Here are just a few of the ways people are putting that to good use.

The holiday fund

Start saving in January and by December you'll have £667.95 sitting in your account — enough for flights, a hotel, spending money, or all three.

The beauty of the Plus One method for holiday saving is that the amounts are so small at the start you barely notice them. By the time you're saving £2 or £3 a day, the habit is so ingrained it feels effortless. And the reward — a holiday you've genuinely paid for yourself — is waiting at the end.

Try reverse mode — save £3.65 on day one and wind down to 1p. The big saves are done early when motivation is highest.

The Christmas fund

Start on January 1st and by Christmas Day you'll have saved over £500 — more than enough to cover presents, food and festive nights out without touching your regular income.

Christmas is one of the most common reasons people end up in debt in January. A dedicated plusone save, started at the beginning of the year, turns that stress into a non-issue. By the time December arrives the money is already there — you just spend it.

Run it alongside your other saves. A Christmas fund and a holiday fund simultaneously still only costs you pennies a day at the start.

The emergency fund

Financial advisors recommend having three to six months of expenses saved as an emergency fund. For most people that feels impossible. The Plus One method makes it feel easy.

Starting from nothing, you'll have £50 saved by day 100, £168 by day 183, and £667.95 by day 365. That's a meaningful emergency fund built one penny at a time. It won't replace a full six-month buffer overnight, but it's a genuine start — and every pound of it was earned without a single painful sacrifice.

After completing your first 365 day cycle, keep going. The habit is already there — your emergency fund just keeps growing.

The big purchase

New phone. New laptop. New camera. Whatever it is, the Plus One method is a brilliant way to save for a specific purchase without the guilt of putting it on a credit card.

Name your save after what you're saving for — "New iPhone", "New MacBook", "Camera Gear" — and watch the total climb toward your goal. The year-at-a-glance grid turns saving into a game. Every green square is progress. Every milestone is a small celebration on the way to something you really want.

Not sure you need a full year? Start mid-cycle — by day 183 you'll already have £168.36 saved. That covers most phone upgrades.

Teaching kids to save

The Plus One method is one of the best ways to teach children the habit of saving — because the amounts are small enough to be achievable with pocket money, and the app makes the progress visible and rewarding.

Starting with just 1p on day one, a child can complete the first week saving less than 30p total. By the time they're saving £1 a day they've already built the habit — and they have a growing pot of money to show for it. The milestone rewards, the piggy bank animation and the year grid make it genuinely fun rather than a chore.

Let them name their own save — "New Games Console", "School Trip" — giving them ownership of the goal makes them far more likely to stick with it.

The house deposit

Saving for a house deposit feels overwhelming. The numbers are so large it's hard to know where to start. The Plus One method won't get you there alone — but it's one of the best ways to build the saving habit that will.

Run multiple cycles back to back and the amounts compound. Year one: £667.95. Year two: another £667.95. Year three: another. Three years of Plus One cycles gives you over £2,000 — saved gradually, painlessly, and without affecting your daily life. Combined with other savings strategies, it makes a real dent.

Use the continuation feature — after day 365, keep going. The habit is built, the daily amounts are manageable, and the total keeps climbing.

The season ticket fund

Season tickets aren't cheap. Whether it's football, rugby, cricket or any other sport, the annual cost can feel like a big hit. The Plus One method turns that lump sum into something you barely notice paying.

Start your save at the beginning of the year and by the time renewal comes around you'll have £667.95 sitting ready. For many clubs that covers a season ticket outright — and for the premium seats, it makes a serious dent. No more wincing at the renewal email. No more choosing between the football and the holiday. Just one penny more, every day.

Name your save after your club or your seat — "North Stand Season Ticket" — and every daily save feels like a step closer to match day.

Ready to start your save?

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